What Is Days Sales Outstanding (DSO) and Why Does It Matter for SaaS and Technology Companies?

DONNA DELAROSABlog

Days Sales Outstanding (DSO) measures the average number of days it takes a company to collect payment after making a sale. For SaaS and technology companies, maintaining a low DSO improves cash flow, strengthens working capital, increases investor confidence, and provides greater flexibility to scale. ARR Looks Great. Cash Flow Tells the Real Story. A SaaS company closes three enterprise …