ARR Looks Strong—So Why Is Cash Tight?

DONNA DELAROSABlog

During the quarterly leadership meeting, the numbers look strong. Annual Recurring Revenue (ARR) is growing. Customer acquisition is healthy. Renewal rates are stable. On paper, the business is performing exactly as planned. Then finance raises a concern: Cash feels tight. This disconnect is more common than it seems. ARR reflects contracted revenue—not when cash actually arrives. The Revenue-to-Cash Gap In …

From ARR to AR: When Subscription Revenue Gets Stuck

DONNA DELAROSABlog

The Gap No One Talks About On paper, everything looks strong. ARR is up. Net retention holds. New logos keep coming in. But behind the scenes, finance teams are watching invoices age—and wondering when booked revenue will actually arrive. This disconnect between ARR and AR is becoming increasingly common. PYMNTS reports that nearly 40% of SaaS firms experience DSO creeping …