Closed Deals Don’t Pay the Bills—Collections Do

DONNA DELAROSABlog

At the end of the quarter, the sales dashboard looks impressive. New contracts have been signed. Pipeline targets were exceeded. The team celebrates another strong quarter of bookings. But several weeks later, the finance department notices something different. A portion of those deals still hasn’t turned into cash. In technology sales—especially in software, IT services, and hardware—revenue recognition often begins …