When “Add to Cart” Meets “Wait to Pay” Every click tells a story. Somewhere between “Order Confirmed” and “Payment Received” lies a gap that most e-commerce businesses underestimate — until the balance sheet shows it. Welcome to the world of deferred gratification, digital style. The U.S. Census Bureau reports that e-commerce sales hit $304.2 billion in Q2 2025, a 5.3% …
Fast. Frictionless. One-click. That’s how today’s e-commerce game is played—and merchants are all in. In fact, nearly half of U.S. online retailers are making one-click checkout their top priority, according to recent data. Why? Because every extra second at checkout is a lost sale. But while the customer experience is smoother than ever, what happens after the sale—especially when payments …
